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It’s the start of the year, which means there’s no better time to stock up on perfect pieces from the best swimsuit brands. Why? Because with winter comes relentless daydreams of sunnier, sandier futures—and brands are heeding the call in more ways than one. Not only can you get your pick of the new year’s arrivals right now, but you can also scoop up a discounted swimsuit from last year’s collection that still feels fresh for an upcoming warm-weather getaway.
Early trends for 2023 swimwear run the gamut: muted tones of mauve and khaki, intricate gold and bronze accents, one-shoulder silhouettes, and swimwear styles that look offbeat in the best possible way. They’re also more eco-friendly than ever, with a number of sustainable swimwear brands creating recycling-friendly pieces that don’t skimp on style—or throw your budget to the impending summer breeze.
Prepare your sun hat, fishnet tote, and favorite SPF moisturizer, then shop the best swimsuit brands of 2023 ahead.
1. Everlane
In our book, no wardrobe is complete without a few elevated basics from Everlane. The San Francisco–based brand prides itself on quality fabrics and craftsmanship at a competitive price point, and it’s expanded its best-selling swim collection for summer. Five Glamour staffers put the Everlane swim line to the test when it first launched in 2021, and we weren’t disappointed. The size-inclusive one-pieces and bikini sets were impressively well-made for the less-than-$100 price tag—the brand uses Econyl, a recycled nylon—and the cuts and bright colors felt modern yet timeless.
Save when you shop for the best swimsuit brands with these Everlane promo codes.
Everlane The String One-Piece
Everlane The Triangle Bikini Top
2. Solid & Striped
Solid & Striped may officially be 10 years old, but the brand keeps its designs as fresh as ever. While you can still find plenty of classic bikinis and belted maillots that will never go out of style, Solid & Striped has a surprisingly trendy lineup this summer—from boho-esque tops to retro cutouts and graphic prints.
Solid & Striped The Luela One-Piece
Solid & Striped The Henley Top
3. Summersalt
If you usually gravitate toward sporty or frilly swimsuits, head to Summersalt right now. The brand has an extensive selection of plus-size options, suits for long torsos, and flattering designs for every body type in between. Get in on florals, ruffles, solids, and modest designs for whatever’s on your summertime agenda.
Summersalt The Ribbed Belted Backflip One-Piece
Summersalt The Bow-Shoulder Ruched Sidestroke One-Piece
4. Madewell
Thought Madewell was just for cozy knitwear and damn good denim? One scroll through the brand’s swim section proves otherwise. True to form, it’s got plenty of quality basics, but also fresh cuts like square necklines, board shorts and bikini top sets, and groovy prints featuring vertical and horizontal stripes in interesting colors—at the reasonable price point we know and love.
Save when you shop for the best swimsuit brands with these Madewell promo codes.
Madewell Plus Striped Terry Pullover Bikini Top
Madewell Lowrider Bikini Bottom in Academy Stripe
5. Andie
There’s no disappointment quite like ordering an amazing-looking swimsuit online only for it to squeeze you in all the wrong places once you finally try it on. Luckily, Andie Swim created a Fit Finder quiz (gathering data from wear tests on thousands of women) to ensure your suit is right in line with your personal preferences, so you can rest assured you won’t be met with any unwelcome surprises when your package arrives.
Andie The Augusta One-Piece in Eco Nylon
The Augusta Jacket in Lionfish
6. Aerie
You probably know Aerie as your one-stop shop for comfortable underwear that costs less than a sad desk salad, but have you gotten into its swim section yet? The brand has so many cool options for every kind of summer aesthetic, and flattering designs for every body type. Whether you’re looking to test out some offbeat prints, show some skin, or stay covered, Aerie has a budget-friendly pick that’s just right.
Save when you shop for the best swimsuit brands with these Aerie promo codes.
Aerie Jacquard One-Shoulder Bandeau Bikini Top
Aerie Terry Low-Rise Cheeky Bikini Bottom
7. Onia
If you’re looking for clean lines, textured fabric, and elevated designs that are basic in the best way, shop Onia. These suits are well-made and timeless, so they’ll undoubtedly get plenty of use from season to season.
Onia Wren Rib One-Piece
Onia Hannah Bikini Bottom
8. Faithfull the Brand
Shopping for a summer to be spent draped in prairie dresses and unbuttoned butter-yellow shirts? Be sure to drop by Faithfull the Brand’s swim section. All of the fun floral prints and zesty colorways will be waiting for you—along with solid one-pieces and bikinis with details that hint at the brand’s signature feminine vibe.
Faithfull The Brand Noa Skirt in Costa Rei Floral Print
Faithfull The Brand Recoletta Bikini Top in Coffee
9. Vix Paula Hermanny
Your summer mood board isn’t complete without one of Brazil’s legacy swimwear labels, Vix Paula Hermanny. Its 2023 spring collection has some of the freshest designs we’ve seen—from highly saturated bikinis to sweet-and-sexy color-blocked one-pieces—but if neutrals are more your thing, it’s got you covered there too. Scroll through the brand’s extensive selection of one- and two-piece cuts that showcase every favorite asset under the sun, and then visit its 24K collection for swimwear with hand-crafted gold embellishments that the brand has become known for.
Vix Paula Hermanny Frida Block One-Piece
Vix Paula Hermanny Kendra Gi Top
10. Jade Swim
Jade Swim has a knack for minimalist silhouettes with modern, experimental details throughout. Think classic one-pieces with diagonal cutouts in the back, barely there triangle tops with high-waist bottoms, and strapless numbers with ruched detailing and metallic finishes. Everything from the sustainable swim brand feels elevated but not overly trendy, striking a perfect balance for chic pool parties or getting the shot on your inaugural beach trip.
Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.
Jade Swim Triangle Bikini Top
Jade Swim Yara Strapless Ruched Swimsuit
11. Swimsuits for All
Gone are the days when shopping for plus-size swimwear meant choosing between two frumpy styles you wouldn’t wish on your worst enemy. Thanks to boundary-breaking brands like Swimsuits for All, women of all shapes and sizes can get in on the season’s best cuts and prints—because every body deserves a plethora of fashion-forward options to choose from.
Save when you shop for the best swimsuit brands with these Swimsuits for All promo codes.
Swimsuits for All Fringe Bandeau One-Piece
Swimsuits for All Lace-Up One-Piece
12. ASOS
While you’re upgrading your summer wardrobe at ASOS, don’t forget to swing by the swim section. The brand has every color, print, and cut you could imagine—but it’s especially useful for ladies with fuller busts. Keep the girls in check without sacrificing style thanks to the long list of styles that can actually handle big boobs—starting with the picks below.
Save when you shop for the best swimsuit brands with these ASOS promo codes.
ASOS Wolf & Whistle x Malaika Terry Triangle Bikini Top
ASOS Beach Shirt
13. Vitamin A Swim
It’s not easy to find another brand with as wide a selection as Vitamin A Swim. From timeless bikinis to long-sleeve options, water-friendly athleisure sets, and a color-block situation that will command any beachside hang, there’s something for everyone here.
Vitamin A Sol Strappy Wrap Top
Vitamin A Raya Long-Sleeve Swim Tee
14. Frankie’s Bikinis
Between cutout bras and string bikinis that are revealing just so, Frankie’s Bikinis continues to bring that bold, unapologetic energy to its swimwear that will make you feel like that girl this summer. (The brand is cosigned by Gigi Hadid and a number of fashion bloggers, after all.) Opt for tangerine or baby yellow—then remind everyone just how good a ruched moment can be for lounging poolside.
Save when you shop for the best swimsuit brands with these Shopbop promo codes.
Frankie’s Bikinis Jasmine Embroidered Tankini Top
Frankie’s Bikinis Genevieve Leather-Look Full-Coverage Boy Shorts
15. Monica Hansen Beachwear
Monica Hansen Beachwear is the brand to watch if you’re into retro-inspired swimwear that serves ample sex appeal. The designer makes a case for feminine details like cross-body floss, metallic hardware, and super-high-cut silhouettes. This collection gives ’70s vibes that say “go big or go home,” and we can’t get enough.
Monica Hansen Beachwear Havana One-Piece
Monica Hansen Beachwear Halter Bikini Top
16. Hunza G
Hunza G’s crinkle fabric has been around since the ’80s. (Remember the cutout white-and-blue dress Julia Roberts wore in Pretty Woman? It’s Hunza G.) A few decades and a rebrand later, Hunza G’s iconic crinkle suits still feel incredibly modern. Vivid (and sorbet) shades, unique textures, and one-size-fits-most designs are what make this brand a must in our beach packing list.
Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.
Hunza G Gigi Seersucker Bikini
Hunza G Domino Embellished Swimsuit
17. Target
No, we still haven’t gotten over the stylish yet ridiculously well-priced swimwear section at Target. Even after all these years, the retailer continues to pump out trend-forward suits that are pleasantly affordable. So why not stock up on a few?
Save when you shop for the best swimsuit brands with these Target promo codes.
Wild Fable Short-Sleeve Crop-Top Mesh Cover-Up
Wild Fable Triangle Wrap Bikini Top
18. Cuup
One of our favorite lingerie brands made swimwear a part of its core collection last year. If you’re familiar with Cuup’s minimalist bra and underwear styles, know that its high-quality swim designs share a similar no-fuss ethos, prioritizing fit and a luxe feel over unnecessary frills. (The versatile colorways, like orchid pink and olive green, look good as sets or mixed and matched.)
Cuup The Scoop Swim Top
Cuup Balconette Swim Top
19. Water by Blessed Water
Agua by Agua Bendita doesn’t shy away from bright color or unique prints—in fact, that’s the reason so many celebs and influencers have been gravitating to the brand for both beachwear and wedding guest attire. Adding to its appeal? Each piece is handmade by artisans in Colombia.
Save when you shop for the best swimsuit brands with these Net-a-Porter promo codes.
Agua by Agua Bendita Kiwi Ruffled Bikini
Water by Blessed Water Radish Swimsuit
20. Mara lustful man
Greenwashing is real, and the fashion industry is notorious for smoke and mirrors around sustainability practices (here’s our take on what it really means to be planet-friendly with clothes). But Mara Hoffman is the real deal—the trailblazing designer isn’t new to this; she’s true to this. And in addition to from her breezy yet elevated ready-to-wear, she makes seriously good swimwear that ranges from minimalist to risqué.
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Mara Hoffman Idalia Swimsuit
Mara lust f man meeting bikini and p
21. L*Space
L*Space’s swimwear—which you can find on major retail sites like Nordstrom, Amazon, and Shopbop—hits the sweet spot of being on trend (see asymmetric cuts and bikini tops with gold chains) without entering over-the-top territory.
Save when you shop for the best swimsuit brands with these Nordstrom promo codes and these Shopbop promo codes.